/ Campaign archive · 2023 — 2024
A selection of campaigns built for distance, dwell, and the long tail of attention.
A whisper-quiet typographic campaign mounted across 12 cultural districts, designed to feel like an editorial spread the city walked through.
A neon, high-contrast announcement campaign timed to streaming drops — designed to feel like the album cover invaded the street.
A wheat-paste poster archive layered across 40 walls — every poster a different artist, one unified visual language.
One word. One building. A category-defining launch designed for category creators — minimal enough to be remembered, bold enough to be photographed.
A single saturated frame in the densest media corridor on earth. No copy. No logo for the first 72 hours. Pure cultural curiosity.
A series of placement-aware highway billboards that read in sequence — the road itself became the medium.
